We keep track of the forms, the sign-ups and the deadlines all week — and hand you one calm page every Sunday.
Virtual · school-focused · a few minutes to apply
School portal
Class photo order form — closes Wednesday
Coach's email
Tuesday's kick-off has moved to 4:30
Class WhatsApp
47 unread messages
School newsletter
Friday: noon dismissal, staff development
After-school
Spring registration opens Friday, 9am
read, sorted and held
Sunday Setup
The Bennett Family · Week of 27 September
Tuesday's kick-off is 4:30 — already on your calendar
Photo order form: link here, due Wednesday
Friday is a noon pickup for both girls
Nothing else to sort. — Kate
Isn't this just a shared calendar?
A calendar shows you the week. We do the work behind it.
A shared calendar only knows what someone has already found, read and typed in. That someone is usually you. With The Setup, it's us.
Read every school email and flag only what needs you
Find every form and sign-up and put the live links in one place
Remind you before each deadline closes
Catch the changes — early dismissals, closures, moved kick-offs — and update your calendar
Answer the "what time is pickup?" text during the day
Hand you one calm page every Sunday, and the month ahead on one page
Inside a Sunday Setup
What actually lands on Sunday
A sample week — every part there for a reason.
The week in a paragraph
Read three lines and you know the shape of the week.
This week at a glance
Every child, every day, in their own colour — with the changes called out.
Needs your attention
Only what needs a decision from you, with the live links right there.
Already done
What's been handled, so you never wonder.
School notes
The week's school emails, read and boiled down to what matters.
Looking ahead
The next few weeks, so nothing arrives as a surprise.
The Month Ahead
Once a month, the whole month on one page, attached.
Sunday Setup · Week of 27 SeptemberFrom Kate · Sunday, 8:00am
The Setup
The Bennett Family · Week of 27 September
1
Photo days for the girls, testing for Noah, two league games — both now 4:30 kick-offs — and a parents' evening at each school. Both trip packing lists are below so you can start gathering, and your October Month Ahead is attached.
2This week at a glance
MON28
all dayEmma — photo day: proper uniform, no big headbands
3:30–5:00Noah — practice, upper gym at school
6:00Parents — Middle School parents' evening
TUE29
all dayOlivia — photo day: full uniform
all dayNoah — testing, day 1: in school as normal
4:00–5:30Olivia — cross country race: you go and watch
4:30Noah — away game: team bus back to school
WED30
all dayNoah — testing, day 2
3:05Olivia — bus home
5:55Parents — Curriculum Evening: be seated by 5:55
THU1
3:00–5:00Olivia — cross country practice
4:30Noah — league game: you drive and watch
EmmaOliviaNoahParents
3Needs your attention
Both games are now 4:30, not 4:00. Tuesday he buses back with the team; Thursday you drive and bring him home.
Photo days. Emma Monday, Olivia Tuesday. The purchase link follows from school.
Trip packing lists — three weeks out, so time to gather: Olivia's overnight · Noah's farm trip. Both need a sleeping bag and pillow.
4Already done: both packing lists pulled, the coach's new schedule on your calendar, and both kick-off times updated.
5School notes
From Noah's school. The coach's week is in: Monday practice in the upper gym, no Friday session. Testing is Tuesday and Wednesday — nothing to do beyond a good night's sleep and a charged laptop.
From the girls' school. Cross country has changed shape: Tuesdays are now races, Thursdays stay practice. Emma's classroom visits start this week and are on the calendar for the year.
6Looking ahead
Thu, Oct 8 — Denim Day for both girls, Emma's apple-picking trip, and Curriculum Night for Noah.
Fri 9 & Mon 12 Oct — the girls' school is closed both days. Noah is in on the Friday: Picture Day.
Tue 20 – Fri 23 Oct — both overnight trips, with a late start the morning after.
7
October Month Ahead· PDF attached
Nothing to sort today — it's all in hand. — Kate
The idea
Modern parenting has quietly become a senior operations job — and no one is staffed for it.
The Setup is the calm back-office for the school side of family life. You stay the mother and the decision-maker. You just outsource the admin of it.
The distinction that matters
You don't outsource mothering.You outsource the admin of mothering.
What to expect
From first hello to your first Sunday Setup
About two weeks — and most of it is us, not you.
Apply
A few minutes to tell us about your family and your week.
Kickoff call
Thirty minutes to meet, cover the plan, and answer your questions.
Agreement
Sign, and settle the first month. Then we begin.
Onboarding
One short questionnaire — a section for each child.
We build
We set up quietly behind the scenes. You do nothing.
Week one
Your calendar appears, then your first Sunday Setup lands.
Notes from Setup families
“The Setup has been an absolute lifesaver for me and my family. Between my daughter’s competitive swim schedule and dance team, having everything spelled out and organized in one place has made our lives so much easier. I honestly don’t know how our household functioned without it before, and I’m very glad we don’t have to anymore.”
Haley Steinbrenner Swindal
Setup family, Upper East Side
“With a demanding career and a son with a very full schedule, there are so many details that go into keeping our day-to-day running. The Setup has taken so much of that off my plate. I know what’s happening, what needs to get done, and that nothing is falling through the cracks. More than anything, it’s given me back the headspace to be focused at work and more present at home. I truly can’t imagine managing it all without The Setup.”
A Setup parent, New York
Shared with permission
Rates
Signature Membership
Billed over ten months, in step with the school calendar. Rate held for the full 2026–27 school year, so no surprises mid-term.
School year
$695 / mo
Around $174 a week. Roughly the cost of the things you forget to cancel. Except this one you'll actually use.
Summer
$400 / mo
When the rhythm is lighter. Whatever comes up over the break, and the prep for the year ahead.
One flat monthly fee. No setup cost, no tiers — the whole thing, every week.
Less than the hours you spend hunting through the portal
For that form. The one that was due yesterday. We find it, link it and remind you before it closes — and you get your Sunday evening back.
School-year rate billed September through June. Summer rate applies in July and August.
K
Meet Kate · Founder
The quiet layer behind your week
A note from Kate
"The form was due at 5pm. The form was from March." I built The Setup so that's never you again.
I spent years as the one holding all of it — the threads, the windows, the small deadlines that turn a Sunday evening into a scramble. It's real work, it's invisible, and it almost always falls to one person.
The Setup is that work, done quietly for you. Not a nanny, not another app to check — a calm back-office that hands you one clear page and lets you be present for the rest.
